ABOUT
ME!
Ernie Manansala is a proven leader with more than twenty years of success in growing consumer brand companies with both large multinational and medium-sized entrepreneurial organizations. Manansala’s expertise includes multiple CEO roles revamping both healthy and distressed companies. Building and restoring brand value has been a hallmark of his leadership history. Prior to Executive Vice President / Managing Director of Blue Triton Brands formally known as Nestlé North America waters, Manansala served as President and Chief Marketing Officer for Outlaw Energy a premium energy beverage vertical designed to build emerging brands, Chief Executive Officer for KOLABAGENCY, Inc. a leader in Digital marketing which was acquired by amass capital. Manansala is famed at his time Fuze & NOS Beverages (Coca-Cola), A highly motivated, results-driven, creative, and passionate leader with an entrepreneurial spirit and the highest of standards, he has delivered outstanding results in small private start-ups as well as global public environments. His experience has included direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations, and logistics.
Chief
marketing
officer
Find me on LinkedIn or send me an email at the links above.
brands i have been a part of
Strategic architecture
CORE COMPETENCIES
Create a competitive landscape, discover customer / consumer paths
BRAND MARKETING
CORE COMPETENCIES
Creating & fulfilling consumer journey. For the company from start up to exit
Innovation and Growth
CORE COMPETENCIES
The Promise of Strategic Alliances, with in a P&L
Creative design
CORE COMPETENCIES
23-year Adobe artist/expert that will optimize your creative output.
Customer-Centric
CORE COMPETENCIES
Customer Centricity and Analytics, building a customer acquisition
science marketing
CORE COMPETENCIES
An experienced digital architect driving customer acquisition cost.
Justin T. Ocello
Garrett Global Performance Leader
Since then our relationship has grown from ad agency, to friends and partners. We rely on Ernie to keep us realistic about what we can accomplish while pushing the boundaries on what we want to accomplish. Ernie has grown EMA into a well oiled machine.
The creative process has
evolved but still sticks to its roots - nimble, fresh, and unique. Ernie and his team are equally responsible for the rise of the Garrett brand and we are proud to write this recommendation for them.
Andrew Palos
Marketing Director
K1 Speed has been working with Ernie Manansala and EMA for a few years as they helped us manage our social media networks and digital marketing initiatives. We were in need for fresh new ideas and online content to move the needle engaging with
customers and reaching new potential racers. Their services were effective and clear to the
point. Without a dedicated social media specialist at that time, EMA stepped into the role and did not disappoint.
Ernie supported not only K1 Speed locally but nationally. With over 25+ indoor kart racing centers from coast-to-coast, it was a daunting task to manage them all. Ernie took this as a challenge and created realistic goals that were met and exceeded.
As a trusted partner, we endorse Ernie and his team
Bradley A Klipping
Sr. Marketing Manager
Our marketing strategy shifted to include significantly more emphasis on social media. We brought in Ernie to help us on various fronts for both US and Global pages. Their services have been so effective that going into the year we have added responsibility for additional pages and also expanded our advertising budget, administered by Ernie, considerably. Ernie offers Giant strategic consulting as well as tactical implementation. They offer clear perspective on the constantly changing digital landscape as well as consumer trends. They are a trusted partner in helping Giant reach our brand and sales goals. If your needs align with EMA's offered services, I highly recommend them as a partner
Justin T. Ocello
Global Performance Leader
We were signed up to attend
the SEMA show but we had no Performance strategy or cohesive branding to bring with
us. Again I turned to Ernie for his help. Together we formulated a new approach for IHI;
something that would only work for our company culture and products. Together we
executed and launched a new strategy, with market-appropriate branding, and completed
an entire web site overhaul in just three months! Most other creative agencies I
approached wanted a year alone to work through the web site and were not willing to take
on the SEMA challenge due to the timeline.
Beyond his creative talents, I also rely on Ernie as a confidant. I can trust in his honesty
and discretion in all matters – personally and professionally. Ernie has my full
recommendation
Executive testimonies
CMO coach
CORE SERVICES
Become a part of the C level officers virtually. Take responsibility and ownership of all marketing responsibilities, and process operations.
fractional CMO
CORE SERVICES
Support a CMO or CEO to help turn around and fix processes in operations of a corporation for a start up
Remote cmo
CORE SERVICES
Utilize the combination of my net work, my partner agencies, my partner logistics, my partner manufactures with my guidance
my partners
awards we won
winning brands
"I really need help growing my company."
Marketing is a vital aspect of any business and is responsible for attracting and retaining customers. However, marketing also comes with its own set of challenges that businesses must overcome in order to be successful.
One of the biggest challenges in marketing is the ever-changing landscape. With the rise of digital technology and social media, consumers are bombarded with more information and advertisements than ever before. This makes it harder for businesses to stand out and get their message across. Additionally, new marketing channels and strategies are constantly emerging, making it difficult for businesses to keep up.
"I bought ads and hired an agency but it didn't work!!!!! Why...... "
Another challenge in marketing is the increased competition. With more businesses vying for the attention of consumers, it can be difficult to differentiate yourself and establish your brand as the go-to choice. This is especially true for small businesses that may not have the resources to compete with larger companies.
Targeting the right audience is also a major challenge in marketing. With so much data available, it can be difficult to determine who your target audience is and how to reach them. Additionally, consumer preferences and behaviors are constantly changing, making it hard to keep up with the latest trends and targets effectively.
"I have traffic but I'm not getting Sales."
Measuring the effectiveness of marketing efforts is also a challenge. With so many different channels and strategies available, it can be difficult to track the ROI of your marketing efforts and determine which strategies are working and which are not.
Budget constraints can also be a major challenge in marketing. Many small businesses may not have the resources to invest in expensive marketing campaigns, and even larger companies may have limited budgets. This makes it difficult to reach and engage customers effectively.
Marketing comes with its own set of challenges that businesses must overcome in order to be successful. From the ever-changing landscape to budget constraints, businesses must stay informed and adapt to the latest trends and strategies in order to effectively reach and engage customers.
"I've done it all, HIRED a CMO and agency and still struggling in sales "
Sales and marketing are two essential components of any business, but they are often misunderstood and used interchangeably. Companies need to understand the differences and how they work together to drive revenue and growth in today's landscape.
Marketing is creating awareness and interest in a product or service. It involves researching and understanding the target market, identifying their needs and preferences, and developing strategies to reach and engage them. This can include advertising, public relations, content marketing, and other tactics. Marketing aims to generate leads and build relationships with potential customers.
On the other hand, sales is the process of closing deals and converting leads into paying customers. It involves building relationships with potential customers, understanding their needs and objections, and closing the sale. Sales professionals may use a variety of tactics, such as cold-calling, networking, and negotiation, to close deals. The lines between sales and marketing are becoming increasingly blurred in today's landscape. The rise of digital technology and social media has made it easier for businesses to target and engage with potential customers, but it has also made the competition fierce.
As a result, companies are increasingly turning to inbound marketing strategies, such as content marketing, SEO, and social media, to generate leads and build relationships with potential customers.
However, traditional outbound sales tactics are still important, as they can be more effective in specific industries or certain products. For example, B2B sales often involve longer sales cycles and require more face-to-face interaction. In this case, a sales professional may need to combine inbound and outbound strategies to close deals.
In conclusion, sales and marketing are two essential components of any business, but they are not the same. While marketing is focused on generating leads and building relationships with potential customers, sales focus on closing deals and converting leads into paying customers.
In today's landscape, businesses must understand the differences and combine inbound and outbound strategies to drive revenue and growth. Both teams must collaborate and share information to achieve the company's goals.
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